Jonei Productions client Scott Camaran put confidence in his designs for the KROST apparel brand featured in COSMOPOLITAN Magazine. Founder Samuel Krost positioned this first collection to make an endearing statement to the world and Hailey Baldwin, Mrs. Beiber to be correct, compliments it by wearing "Support your Friends". KROST is the first fashion partner for the March for Our Lives organization that was started by students who survived the shooting and aims to end gun violence and create effective gun control laws. As an official partner, 10 percent of the proceeds from the Support Your Friends collection go to March for Our Lives.